THE STRATEGY BOOK MAX MCKEOWN
Thinking strategically is what separates managers and leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. Editorial Reviews. From the Back Cover. STRATEGY IN ACTION. WINNER OF COMMUTER'S Max Mckeown is an author, consultant & popular speaker in the strategy field. He shares cutting edge research with clients in the real world of. Max Mckeown depicts all about strategy planning and implemen- tation in a book that clearly deserves the title it holds. Succinct and revealing. By following this.
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The Strategy Book book. Read 19 reviews from the world's largest community for readers. Thinking strategically is what separates managers and leaders. Le. The Strategy Book by Max Mckeown, , available at Book Depository with free delivery worldwide. The Strategy Book gives a clear and concise introduction to some of the main challenges that organizations face. It has many examples from.
This site uses Akismet to reduce spam. Learn how your comment data is processed. November Origins of the term strategy Google. Share this: Like this: Like Loading The aim here is to give managers a toolkit that they can refer to from time to time. If you are beginning to learn about strategy, this book will give you a good introduction to the subject.
Interesting quotes from the book: Strategy is about shaping the future. Strategy was first used in Athens BC to describe the art of leadership used by the ten generals on the war council.
Some argue for the more creative, human side, while others argue for the more analytical side of strategy. Google made the decision to give their engineers permission to experiment in free time. They used this free time to produce an online video service.
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This experiment taught executives the importance of online video so they bought YouTube. The smart strategist allows strategy to be shaped by events. Good reactions can make great strategy.
Strategy involves competition of goals, and the risk is the difference between those goals and the ability of the organization to achieve them. So part of the risk is created by the strategy. Strategy is about outthinking your competition. Kenichi Ohmae, in his classic book The Mind of a Strategist , argues that managers tend to focus too much on beating or copying competitors. Corporate strategy is usually only useful if you get people engaged with helping you to make it work. Give serious thought to why your company should care about your strategy.
Specifically, find problems that the board wants to be solved. What are senior managers scared of? Part of becoming a credible strategic thinker is learning effective approaches to selling ideas for your situation. Managers sometimes survive by not questioning the status quo, and yet strategy benefits from being able to reverse assumptions.
Fantastic read for anyone thinking about their leadership style. The idea for Twitter came from a big-picture brainstorming day. Employees from a podcasting company spent time thinking about strategy and how to survive when faced with tough competition from Apple.
One came up with an idea for an SMS service. The company decided to prototype it and later the group bought the company.
Four years later they had over million users and a multi-billion-dollar valuation. Jim Collins in his book Good to Great argues that small improvements can eventually create a kind of flywheel effect. Each provides momentum for the next until the overall advantage is sufficient to really surpass the competition.
It now has over 8, stores worldwide. Competing on price is dangerous. Even if you succeed in being the lowest-cost provider, you will probably have reduced the total size and margins in your market. You will learn to ask the big questions that need to be asked to get the core of strategic success.
Max Mckeown has the gift of making complex ideas accessible as well as enjoyable. One of the biggest challenges facing organisations today is making strategy come alive - especially with respect to innovation. Max demystifies the strategy process, bringing it to life with great examples. He challenges the reader to really think- as well as have the guts to take action.
With its rich array of strategy tools, this book will help any reader bridge the 'theory-practice gap' to produce results which really matter. Max Mckeown provides not only an array of fine examples from a wide range of organizations, but also challenges the reader by presenting strategy as both an everyday performance and as a down to earth art.
It is a book which will appeal to practitioners and students alike and it provides a richness and a challenge to the often stultified frameworks which have come to characterise strategy".
Professor David Wilson, Author of Strategy: In short - worth the wait, this is a great and truly helpful book which I fully expect to reference back to for years to come. Max has the ability to articulate clearly the challenges most organisations face in shaping their futures - and with consummate swagger, mixed with real life, powerful examples - guides you through strategic thinking relevant to not only today, but you and the job you do. The Strategy Book totally demystifies 'strategy' for us non-MBA-types struggling to keep pace with the growing demands on our creativity and ability to lead from the front everyday I look forward to this book hitting the shelves as I will be investing in a few copies for my team - material that we will refer to as a working guide to the strategic and planning process Another brilliant one from Max!!!
It has a very good structure making it easy to embrace the powerful ideas inside. Succinct and to-the-point, he captures the essence of strategy.
With a passion and style all of his own, he connects insights from leading strategy gurus to successful practices in leading companies. McKeown continues to walk the talk as a restless contributor for unconventional ideas. Follow the grandmaster of Innovation into new dimensions of strategy for the 21st century.
A great book that's also fun to read. Let me get a little thesaurus-giddy for a moment - superb, excellent, splendid, authoritative, sure-footed, impressive, thorough, accessible, essential, etc, etc.
I think you get the picture Max McKeown has taken every aspect of strategy, maintained the seriousness of the subject, deconstructed it's complexities and rebuilt his findings in a practical, no-nonsense way that makes his book unstuffy and easy to read. It is that rare thing, an academic book that informs and entertains in a universally appealing way As you plan and chart your way through life and career, "The Strategy Book" will always be a very good friend to you".
What you could learn from ‘The Strategy Book’ by Max McKeown (2012, 226 pages)
Retail Confidential Blog show more. About Max Mckeown Max Mckeown is an author, consultant and popular speaker in the strategy field. He shares cutting edge research with clients in the real world of major corporations. His clients sit across multiple sectors including: Rating details. Our customer reviews A brilliantly succinct book that brings strategy planning and implementation down from the vaporous conceptual heights of theory and makes it concrete, practical and accessible.
Max Mckeown's The Strategy Book is structured, well-written and actionable starting with a reflective look on personal skills as a strategist, exploring development of strategy and then implementation and management.
The last section includes over two dozen models that you can use for analysing your market, your organisation and your strategy. His methodology and philosophy pulls together the best parts of emergent, learning and formal strategy synthesis and he encourages regular review and course adjustment. This book belongs on the desk of anyone who considers themselves a strategic thinker from the CEO down to design strategists and project managers.
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What you could learn from ‘The Strategy Book’ by Max McKeown (2012, 226 pages)
Learn about new offers and get more deals by joining our newsletter.People may fail to understand change is necessary, or not understand what kind of change is necessary, or simply avoid making those changes. Just writing a plan does not mean that the plan will happen. He has written six influential books and conducts research with Warwick Business School Young, The structure has been specially designed to make sections quick and easy to use - you'll find yourself referring back to them again and again.
To think through your needs, consider your organization holistically, along with the challenges and opportunities it faces. Ideally these are explored with imagination, ambition and a creative understanding of customers, products and resources.